Forward Group's profile

Forward Sports (Pvt.) Ltd. — Company Profile
Forward Sports (Pvt.) Ltd. is a family-owned sports equipment manufacturer and exporter based in Sialkot, Pakistan, with a history of more than 35 years in the global sporting-goods industry. Since its establishment, the company has combined traditional craftsmanship with advanced manufacturing technologies to produce high-performance sports balls, footwear, bags, and protective equipment for international brands, clubs, tournaments, and sporting federations.
With a strong focus on innovation, quality, customization, and continuous improvement, Forward Sports has developed from a manufacturer producing hand-stitched footballs into a large-scale sports equipment supplier serving customers across international markets.
Who We Are
Forward Sports is a leading Sialkot-based manufacturer and exporter of professional sports equipment. The company specializes in the production of premium sports balls and other sporting goods for global customers.
Its manufacturing capabilities have evolved from traditional stitching techniques to advanced thermobonding, laminated-ball production, automated manufacturing, and precision material processing.
The company's third-generation leadership combines family-owned business values with modern management and manufacturing practices, supporting continued development in products, processes, technology, and workforce capabilities.
Our Mission
Forward Sports' mission is to exceed customer expectations by delivering superior-quality products through:


Custom product design


Employee involvement


Innovation


On-time delivery


Cost-effective manufacturing


Continuous process improvement


Strict quality control


Advanced production technology


This customer-focused approach enables the company to develop products according to specific performance, design, and manufacturing requirements.
Forward Sports Ball Journey
Forward Sports has played an important role in the development and production of internationally recognized footballs and sports balls.
1991 — Company Beginnings
Forward Sports began its business operations with production of approximately 1,000 hand-stitched balls per day, establishing the foundation for its future growth in sports-ball manufacturing.
2008 — UEFA Champions League
Forward Sports developed and began production of the Official Match Ball for UEFA Champions League competition, representing a significant milestone in the company's international football manufacturing journey.
2014 — BRAZUCA
Forward Sports produced the BRAZUCA, the Official Match Ball for the 2014 FIFA World Cup, further strengthening its position as an international football manufacturer.
2017 — Airless Mini Ball
After years of research and development, Forward Sports introduced what it describes as the world's first-ever Airless Mini Ball, demonstrating its focus on product innovation and alternative ball technologies.
2018 — TELSTAR 18
The company produced the TELSTAR 18, the Official Match Ball for the 2018 FIFA World Cup.
2022 — Laminated Ball & AL RIHLA
In 2022, Forward Sports introduced its laminated ball technology and began producing the AL RIHLA, the Official Match Ball for the 2022 FIFA World Cup.
2023 — FIFA Women's World Cup
Forward Sports produced the OCEAUNZ PRO, the Official Match Ball for the 2023 FIFA Women's World Cup, continuing its involvement in major international football events.
Manufacturing & Production Capabilities
Forward Sports combines skilled craftsmanship with advanced manufacturing equipment to produce sports products at large scale while maintaining consistent quality.
Its production capabilities include:


Hand stitching


Machine stitching


Thermobonding


Laminated-ball manufacturing


Material cutting and shaping


Precision assembly


Product inspection


Customized sports-ball production


Large-scale international manufacturing


The company uses modern machinery for consistent stitching, thermal bonding, and material shaping, helping maintain product uniformity across large production volumes.
Product Quality
Quality at Every Step
Quality control is integrated throughout the manufacturing process rather than being limited to final inspection. Materials and finished products undergo inspection and testing to help ensure they meet applicable customer and international quality requirements.
Cutting-Edge Machinery
Advanced manufacturing machinery is used for stitching, thermobonding, material processing, and shaping. Automation and precision equipment help improve manufacturing consistency and production efficiency.
Quality Control Systems
Every ball undergoes inspection before packaging and export. Quality-control processes are designed to identify manufacturing defects and maintain consistent product performance.
Scalability and Flexibility
Forward Sports has developed manufacturing capabilities that allow it to scale production for large international orders while maintaining product quality. Its manufacturing flexibility also supports customized designs and customer-specific requirements.
Sustainable Operations & Safety
The company emphasizes environmentally responsible and worker-safe manufacturing practices. Its operational approach incorporates sustainability, workplace safety, and long-term improvement across manufacturing facilities.
Global Manufacturing & Export
Forward Sports serves customers in international markets and supplies sports products to leading global brands, clubs, and sporting organizations.
The company's stated scale includes:


35+ years of excellence


5,000+ skilled professionals


1.5 million+ balls produced monthly


45+ export destinations


These capabilities position Forward Sports as a significant sports-ball manufacturing and export company from Pakistan.
Skilled Professional Team
Forward Sports is supported by a multidisciplinary management and operations team responsible for manufacturing, administration, finance, marketing, legal affairs, and business operations.
Key leadership positions include:


Managing Director: Khawaja Hassan Masood


Director Operations: Jean-Jacques Bouteiller


Director of non-adidas: Khawaja Javed Akhtar


Deputy Director Administration: Major Shahid Ali (R)


Deputy Director Operations: Hammad ur Rahman


Deputy Director Finance: Asif Ali Butt


Deputy Director Marketing: Zaheer Akram


Deputy Director Legal Affairs: Khawar Ali


The company's team combines manufacturing expertise, technical knowledge, management experience, and industry specialization.
Business Units
Forward Sports operates across several sports-product categories, including:
Football Division
The football division specializes in the manufacture of professional and performance-oriented footballs, including stitched, thermobonded, and laminated constructions.
Footwear Division
The footwear division develops and manufactures sports and performance footwear for international markets.
Bags Division
The bags division produces sports and related bags designed for teams, athletes, sporting organizations, and commercial customers.
Why Choose Forward Sports?
Forward Sports combines decades of manufacturing experience, advanced production technology, skilled employees, large-scale capacity, international export experience, and continuous product innovation.
Its history of producing internationally recognized footballs demonstrates the company's ability to manufacture sports balls to demanding performance and quality requirements. From hand-stitched footballs to modern thermobonded and laminated constructions, Forward Sports continues to invest in technology and manufacturing development.
For international brands, clubs, sporting organizations, and businesses seeking a capable sports-equipment manufacturing partner, Forward Sports offers expertise across product development, customized manufacturing, quality control, and large-scale production.
Company Information
Company: Forward Sports (Pvt.) Ltd.Location: P.O. Box 51310, Wazirabad Road, Adah Sahowala, Sialkot, PakistanPhone: +92-52-3571800-4Email: info@forward.pkWebsite: forward.pk
Business Units: Football Division | Footwear Division | Bags Division
Forward Sports — 35+ Years of Innovation, From the Past to the Present and Into the Future.