Hong Kong New Leader Global Development Co. Ltd's profile

Company Profile
About the Company


Established in 1983, New Leader Battery Industry Ltd. is a leading battery manufacturer based in Hong Kong.


The company has earned a strong international reputation through decades of manufacturing experience and advanced production capabilities.


Its batteries are widely supplied to industries including electronic toys, gifts, promotional products, and consumer electronics.


Quality & Innovation


Operates under the ISO 9001 Quality Management System to ensure consistent product excellence.


Recognized as an industry pioneer in environmentally friendly battery technology.


Continuously invests in research and development to introduce innovative battery solutions.


Committed to improving product performance while reducing environmental impact.


Product Range
The company's primary product portfolio includes:


Alkaline manganese button cells


Silver oxide button cells


Lithium manganese dioxide batteries


Zinc chloride primary batteries


9V (6F22) batteries


12V (23A and 27A) batteries


Environmental Commitment


Dedicated to developing mercury-free battery technology for a cleaner environment.


Began extensive research on mercury-free alkaline button cells in 1998.


Successfully introduced the world's first mercury-free button cell in 2000.


Received patent protection in Hong Kong and China, with additional international patent applications submitted.


Mercury-free batteries have been widely accepted by leading toy, gift, and promotional product manufacturers.


International Compliance
New Leader's mercury-free batteries comply with major international environmental and safety standards, including:


EEC RoHS Directives


Directive 98/101/EC


Directive 91/157/EEC


European and U.S. electronic and electrical industry requirements


Manufacturing Facilities


Production facilities are located in Zhaoqing, Guangdong, on company-owned land.


Manufacturing complex consists of six multi-storey factory buildings covering approximately 500,000 square feet.


Production capacity continues to expand to meet increasing global demand.


Employs more than 3,000 personnel across manufacturing and operations.


Quality Control & Research


More than 300 specialists work in Quality Assurance (QA), Research & Development (R&D), and Production Engineering.


Strict quality inspections are carried out from raw material selection through every stage of manufacturing to the finished product.


Focused on delivering reliable, durable, and long-lasting batteries.


Integrated Production Process
The company maintains a complete in-house manufacturing system, including:


Metal stamping


Plastic O-ring injection molding


Electroplating


Battery assembly


Logistics and distribution


This integrated production process improves efficiency, quality control, and timely delivery.
Company Information


Business Type: Manufacturer


Established: 1983


Headquarters: Hong Kong


Factory Location: Zhaoqing City, Guangdong, China


Employees: Over 3,000


Export Markets: Worldwide


Core Products: Primary Batteries