GUANGDONG HUAQIANG APPLIANCE GROUP CO.,LTD.'s profile

Guangdong Huaqiang Electric Appliances Group Co., Ltd. – Company Profile
Company Overview


Guangdong Huaqiang Electric Appliances Group Co., Ltd. is located in Lianjiang City, China, a well-known hub for rice cookers and small home appliance manufacturing.


The region is recognized as:


“Hometown of Chinese Rice Cookers”


“China Small Household Appliance Industry Base”


“National SME Characteristic Industrial Cluster”


“China Small Appliance Technology & Trade Evaluation Base”




After more than 30 years of development, Huaqiang has become a comprehensive enterprise integrating:


Product design and innovation


Parts manufacturing


Finished product assembly


Quality testing and inspection


International trade services




The company operates:


Two major intelligent production bases in Lianjiang and Zhongshan


Several subsidiaries


A workforce of over 600 employees


Annual production capacity exceeding 6 million rice cookers




R&D and Innovation Strength


Huaqiang has established a provincial-level engineering R&D center and a Guangdong postdoctoral workstation.


The company employs high-level technical experts with strong innovation and engineering capabilities.


It collaborates with universities and research institutions such as:


Lingnan Normal University


Guangdong Ocean University


Weikai Technology Testing Co., Ltd.




Achievements include:


Over 60 patents in total


Including 8 invention patents and 15 utility model patents




Strong focus on:


Product innovation


Mold design


Intelligent production line development




Manufacturing & Market Strategy


Huaqiang follows a dual-driven strategy:


Independent brand development


OEM/ODM cooperation with leading appliance companies




The company relies on:


Technological innovation


Intelligent manufacturing systems


High-quality product standards




It has built a global marketing network covering 50+ countries and regions, aligned with:


“Belt and Road” Initiative


RCEP trade framework




Certifications & Honors
The company has obtained numerous international and domestic certifications, including:


ISO 9001 Quality Management System


CB, CE, GCC, RoHS certifications


Key recognitions include:


“China Famous Trademark” (2010)


“Guangdong Time-Honored Brand” (2024)


National High-Tech Enterprise


China Contract-Abiding and Credit-Honoring Enterprise


Customs AEO Advanced Certified Enterprise


Guangdong Specialized and Innovative Enterprise


Top Rice Cooker Export Enterprise in China


Multiple provincial and municipal quality and innovation awards


Industry Recognition


Huaqiang Electric Appliances Group has been visited and recognized by senior national and provincial leaders.


Its products and brand have been praised for:


Innovative design


High manufacturing standards


Quality and packaging excellence




Corporate Vision


The company is committed to:


Strengthening manufacturing as its core foundation


Enhancing supply chain efficiency


Building a century-long trusted brand


Expanding global competitiveness




Future goals include:


Continued international expansion


Brand globalization


Diversified product development


Becoming a world-class home appliance enterprise