JOYOUNG COMPANY LIMITED's profile

Joyoung Co., Ltd. – Brand Profile
“Enjoy 30 Years of Health”
Company Overview


Founded in 1994 by Wang Xuning and several university classmates


Reorganized into a joint-stock company in September 2007


Current Chairman: Yang Ningning


Core business: Research, development, manufacturing, and sales of small household appliances


Joyoung is widely recognized as the inventor of the first fully automatic household soybean milk maker, marking the beginning of a new product category in the home appliance industry.
Core Brand Philosophy


Driven by health and innovation


Focus on creating high-quality and user-friendly kitchen appliances


Committed to improving everyday home cooking experiences


Continuously expanding into intelligent and diversified home solutions


Product Categories
Joyoung’s product ecosystem includes:


Soy milk makers


Blenders


Rice cookers


Electric pressure cookers


Air fryers


Health pots


Household water purifiers


Kitchen cookware


After acquiring Shangkeningjia (China) Co., Ltd., Joyoung also expanded into:


Floor scrubbers


High-speed hair dryers


Cleaning and personal care appliances


Innovation & Space Technology
Joyoung is a key contributor to China’s manned spaceflight “space kitchen” project, developing:


Water dispensers for space environments


Hot air heating systems


Space kitchen smart applications


The company promotes the civilian use of space technology, introducing “space-grade” home appliances such as:


Inverter low-noise soy milk makers


Fully automatic food blender systems


Non-stick zero-coating rice cookers


Quick-cook air fryers


Space-themed mini cleaning devices


Social Responsibility


Winner of “Most Influential Small Home Appliance Brand of the Year” for 15 consecutive years


Launched the “Public Welfare Kitchen” project in 2010


Built over 1,650 public welfare kitchens in rural schools


Supported over 300 schools with food education workshops


Benefited more than 600,000 children with daily meals and nutrition programs


Development Journey
1994–2004: A Cup of Soy Milk, A Healthy China


Invented the first fully automatic soy milk maker


Created a new industry category from scratch


2004–2014: Focus on Kitchen Innovation


Expanded into multiple small kitchen appliance categories


Strengthened the brand’s health-focused product ecosystem


Launched public welfare kitchen initiatives


2014–2024: Space Technology & Smart Health


Became an official developer of space kitchen systems


Promoted space technology applications in consumer appliances


Developed smart, healthy, and intelligent home solutions


Conclusion
With continuous innovation, strong technological capability, and a deep focus on health, Joyoung has become a leading global brand in small household appliances, committed to delivering a smarter and healthier lifestyle for consumers worldwide.